... finding what fulfills you

There are so many things to experience out there - hobbies, careers, restaurants, adventures, and cities, just to name a few! All of the experiences we have and choices we make craft us in some way. Some of them bring out something good in us, open new opportunities, or help us to discover new worlds. And of course there are some that bring out something bad in us. Make us ruder, or incline us to make wrong decisions.»

Author image Yuliya Maskalik

... everywhere

I know about a place where you can eat some delicious healthy food for free, but that’s not the reason people go there. There is a Farmer’s Market close to where I live. That’s a great place to go to buy some organic veggies and fruits, or freshly baked French bread and pastries. You can actually try fruits and veggies for free. And no, you don’t have to buy anything. Don’t get me wrong, you can try some samples at your local store as well.»

Author image Yuliya Maskalik

... the end experience of a consumer with a brand

I met Jill a year ago when she was one of my instructors at General Assembly User Experience Design Immersive Program. Jill seemed to me to be a very confident, calm, and happy person, even before I got to know her better. I remember, she told me that I was an amazing sketcher and paper prototyper. She didn’t know it, but she made my day by saying that. I am still thankful to Jill for being so generous with her words, and for making a contribution in building my confidence.»

Author image Yuliya Maskalik

... focusing on what you can control

Traveling is an amazing way to experience a different way of life, build empathy toward other people, and enjoy what was meant to be enjoyable. During my recent travel I’ve been paying attention to experiences that I had elsewhere. Once more I proved to myself that our experience is based on so many different things. Some of them people can control, while others they can’t. Take a traditional restaurant somewhere in Lyon.»

Author image Yuliya Maskalik

... when you don't make me think

Steve Krug’s book “Don’t Make Me Think” made me think all the time, but in a good way - I wanted to remember all his great tips and apply them when appropriate. I typed these excerpts from the book more than three months ago. I didn’t want this book to be the kind of book that you read, think it’s a great book, and then forget. After not coming back to the excerpts for a while, surprisingly it still made a lot of sense to me when I read it today.»

Author image Yuliya Maskalik