Have you ever asked yourself how many people in the world don’t have access to technology? To knowledge? To books? To a pen? I hadn’t until I watched “On the Way to School”. For a second forget all you know about traditional school. Forget your experience with school. Forget your “hard” days at school. Now imagine that you are in the middle of nowhere. You wake up at 4 a.m. You wear your threadbare uniform.»
Recently, I stopped by a bakery in my neighborhood. When I walked into the store, I noticed right away that there were no customers inside; it was just me and a guy who worked there. There was one other thing that I couldn’t help but notice – it didn’t smell like a bakery*. *You know what I mean, right? That unmistakable smell of freshly made bread and pastry combined in one amazing flavor.»
Passion! This is something that separates a decent professional from an outstanding one – one who loves and enjoys what he is doing. People who are passionate and love what they do master their craft. They develop themselves in this area. They become better and better. They fight for what they want. These people are priceless. They will do their best in order to deliver excellent work. They know how to create a condition where they can bloom.»
Today, more and more people understand that UX is important, but sometimes they don’t understand why. Since the term, “UX” has been used for a short amount of time a lot of people don’t really understand why UX is vital for their business. We, as professionals, need to educate people. We need to explain why using UX steps are important. Why we can skip some steps while others are essential. To advocate it, we need to find the right language to use when speaking to a manager or CEO.»
Today, we often turn to someone else for help; whether we need a doctor’s diagnosis, a lawyer’s assistance, or an architect’s expertise. To satisfy our needs we search for the best ones. We are very picky when it’s something related to our health, family, or money. Imagine that you need to find an architect who would plan your new house. You have to choose between the following professionals: An architect who, besides planning and designing your house from a functional point of view, can also build your house, and decorate the inside.»