...feeling gratitude

Nowadays, we interact with products, services, and technology almost every second of our lives. We wake up to a ringing alarm. We wear our comfy slippers, and while we’re half-awake, we turn off the alarm. Then we go back to our bed to sleep a little more. We brush our teeth with an electric toothbrush and natural toothpaste. We eat breakfast from the dishes that we got as a wedding gift.»

Author image Yuliya Maskalik

... doing things that are important, but not urgent

Think for a minute, how often you do you ask yourself if something you are doing is important? Would it make a positive impact in your professional or personal life? I’ve found that I don’t ask myself these kinds of questions often enough. I just flow on the current and allow circumstances to decide for me what, when, and how to do things. Stephen R. Covey’s book “The 7 Habits of Highly Effective People” made me think about the importance of activities that I am doing in my personal and professional life.»

Author image Yuliya Maskalik

...listening to your users

User Experience Designer. These words themselves say what we do. We design experiences for users. It’s very clear that we design it for someone else, not for ourselves. We create a medicine for someone’s pain. One of the first and essential steps we take is interviewing potential or existing users. We do it to find out what they know that we don’t. Imagine that there is a user who has some pain in his life.»

Author image Yuliya Maskalik

...when your mom has no idea what you do

“Can you explain to me exactly what you do?” I hear this question pretty often, especially from people who don’t work in the tech industry. My mom has asked me this question at least five times. I have noticed that with every explanation she gets closer to the truth, which makes me extremely happy. We all know that there are as many opinions as there are men. I would love to share with you three ways to explain what we as UX designers do.»

Author image Yuliya Maskalik

...simplicity

In the 1930s, Albert Einstein said that the supreme goal of all theories is to make the irreducible basic elements as simple as possible, without having to surrender the adequate representation of a single datum of experience. How can we, as user experience designers, simplify irreducible complexities? BRING CLARITY In his article Joshua Brewer quotes his co-author, Josh Porter, who said: Simplicity is much more than the trite “less is more” we so often hear.»

Author image Yuliya Maskalik